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Consumer Electronics Industry
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You Mean I Don’t Have To Stay To Keep My Cell Phone Number? |
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Column
Rating: General |
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Published: Nov 23, 2003, 12:53pm |
Monday the 24th of November, while close to Thanksgiving, is a Thanksgiving all to itself. On that day all cell phone carriers will be required to allow a cell phone number to move from carrier to carrier with the consumer.
While this may not seem to be a large deal to some, others will be able to adjust their income projections upwards for the years to come. But, on the other hand, cell phone carriers are bracing for costs associated with moving numbers and more so consumers.
From a consumers point of view this move will save them money, time, effort, maintain productivity and most of all limit frustrations associated with changing cell phone numbers.
From the carriers’ point of view, this change will cost them time, money, productivity and potentially the exodus of consumers to other carriers. Although if consumers are moving, they are moving somewhere and if the carrier has the right deal and the right time they will increase the numbers rather than decrease.
Does this mean that the carriers will raise their prices relative to moving from one carrier to another? Expect it. Does this mean that rebates will be offered by one carrier to offset the charges made by another to move? Look forward to it. And most of all does this mean that contractual obligations with a carrier will become a thing of the past? We can only hope.
Who wins with this new service? Everyone! The consumer wins due to a higher level of competition, increased service, rebates, no need to redo business cards, and much more. The carriers win that want to win. If they stand by their old ways of high prices, lack of service areas, lack of overall service and more they will fall by the wayside and give way to those carriers that want to compete, provide service and provide value. The strong will survive.
Consumers should be ready to accept a higher cost of leaving a carrier as well though. And this will happen long before rebates are offered to offset the new higher costs. Consumers will be fed the line that carriers are spending more to keep customers. While the carrier will spend more the ones that are on top of their game will gain a large amount of new users that offsets the cost of keeping existing consumers. And the even smarter carriers will give the money back to the consumer rather than spend it on image advertising.
While this is the tip of the iceberg, it is a start towards a free market system much like that which exists with long distance providers for your home or business. Embrace the change and weather the storm that follows. You will be surprised at what you will reap.
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