Audio Industry
Philips and MTV Europe Partner to Support eXpanium MP3 Range
By Press
Royal Philips Electronics
Oct 17, 2002, 10:07am

London, October 17, 2002 - Royal Philips Electronics and MTV Networks Europe today announced that the Philips eXpanium MP3-CD player range is set to be promoted across Europe via a deal with MTV Networks Europe.


The Philips eXpanium portable MP3 players that can play regular audio and MP3 CDs will be featured across MTV Europe from 21 October. Keen to exploit MTV Europe’s unique connection with youth and its leadership position as the most widely distributed television network in Europe, Philips has joined with MTV Europe as part of its wider strategy to maximise its brand credibility by targeting the lucrative youth market. “Music is the pivotal part of the every day life of young people and this partnership offers Philips the chance to further strengthen our ties with this very important audience,” says Rob Verbruggen, Senior Marketing Manager, Marketing Communications for Philips Consumer Electronics Europe.


The deal, comprising integrated on-air and online promos made by MTV Europe to run across the MTV’s network of 10 brands in October, gives viewers the once-in-a-lifetime chance to win tickets to the ‘MTV Station X Dance Event’, a glittering VIP launch event and climax to the campaign, set to take place on 23 November at a secret location underground station in Berlin. Boasting 1200 handpicked VIP guests and cutting-edge performances by DJs including the world-famous Kevin Saunderson, MTV will use the footage of the event for a post-event broadcast across MTV Europe’s 107 million homes in December. It features up-to-the minute dancers and the funkiest guests, set against this stunning backdrop which, to date, has never been used for a public event. TrusttheDJ.com and mp3.com will also be creating dedicated downloads from the night to sit on a specially created Philips/ MTV microsite.


The deal marks the first through the line event that Philips Consumer Electronics Europe and MTV Europe have partnered on, although both brands have worked together in previous years on advertising campaigns.


“This Philips eXpanium MP3 deal offers the perfect synergy between the two brands," commented Tony Robinson, Account Director, European Marketing Partnerships, MTV Networks Europe. "MTV Europe is renowned for its music leadership whilst the Philips eXpanium MP3 range takes music accessibility to a new level. The upcoming Philips eXpanium MP3 campaign on MTV Networks Europe will ensure that the eXpanium will be marketed to a finely-tuned pan-European youth audience whilst allowing Philips the opportunity to take advantage of MTV Europe’s in house TV and event expertise.”

About MTV Networks Europe


MTV Europe is Europe's largest 24-hour music television network, reaching more than 107 million households in 44 territories via terrestrial, cable and satellite. MTV Europe currently comprises the following channels - MTV UK & Ireland, MTV Italia, MTV Espańa, MTV Germany (serving Germany, Austria and German speaking Switzerland), MTV2 (pop channel in Germany) MTV France (serving France, Belgium & French speaking Switzerland), MTV NL, MTV Polska, MTV Nordic, MTV Romania and MTV European (an English language channel serving 22 countries including Greece, Israel and Portugal), VH1 UK and VH1 European. MTV Europe also owns TMF in Holland, which runs alongside MTV NL. There are 5 digital channel brands available in the UK - MTV Dance, Base, Hits, MTV2, VH1 Classic, with Base, Hits, MTV2 and VH1 Classic available in Europe and MTV Classic which is available in Poland. There are also 15 localised online services: mtve.com servicing MTV Nordic & European in English; mtv.fr serving France, mtv.de and mtv2pop.de both in German servicing the Central market, mtv.it aimed at users in Italy, mtvnl.com servicing the Dutch market alongside tmf.nl, tmfweb.nl and tmf.be; mtv.es servicing the MTV Espańa market; mtv.co.uk for the MTV UK & Ireland market, mtv.pl aimed at the MTV Polska market and mtv2europe - an English site running alongside the MTV2 digital channel. Servicing VH1 are vh1.co.uk complementing VH1 UK and vh1european.com servicing the European Vh1 Market. All brands are specifically tailored to satisfy the tastes and nuances of each market including local presenters, programming and playlists.

About Royal Philips Electronics


Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 32.3 billion in 2001. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 184,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter



For further information:


Claudia Kirst
Senior Communications Manager
Philips Consumer Electronics
Tel.:+31 20 59 77 915
Email:claudia.kirst@philips.com


Polly Stevens
MTV Networks Europe
Tel.:+44 207 478 6615
Email:stevens.polly@mtvne.com

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