Motorcycle Industry
AMERICAN IRON JOINS UP WITH BOXSEAT Leading Motorcycle Brand To Expand Licensing Programs
CHARLOTTE, N.C. (June 30, 2005) – American Iron teamed up this week with BoxSeat, Incorporated to manage and grow its licensing program. “American Iron is an undisputed leader in the motorcycle industry,” Publisher Buzz Kanter stated. “We’re delighted to have BoxSeat represent us, and we all look forward to working with them to identify the best products and partners for growth.” “American Iron is a great name, backed by world-class consumer and trade magazines.” John Box, president of BoxSeat Incorporated stated. “Thanks to our years of experience with NASCAR and other motorsports, we recognize the impressive value of the American Iron name and we’re honored and excited to represent it in the marketplace.” American Iron Magazine, the world’s best selling Harley-oriented magazine, is well known and respected the world over. American Iron Magazine is sold at over 40,0000 locations in North America, including motorcycle shops, newsstands, and the leading national retailers such as Wal-Mart, Target, 7-11, Safeway, Albertsons, Walgreen Drug. Thanks to over fifteen years of solid growth, American Iron Magazine has developed an impressive level of credibility with its loyal and growing readers. Over a half million enthusiasts turn to it every month as their “go-to source” for motorcycle information. They know and trust the American Iron brand and are ready to buy more. American Iron is a hallmark of quality and value with real world appeal in motorcycle, car and truck categories. The brand is at home in the garage on a wide variety of products ranging from clothes and accessories to tools and chemicals. Categories available for licensing include apparel, fashion accessories, collectibles, gifts/novelties, home furnishings, motorcycle and auto accessories and toys. TAM Communications, which owns the American Iron trademark, publishes American Iron Magazine, the world’s best selling motorcycle magazine on the newsstand, and American Iron Retailer, the leading trade magazine for motorcycle retailers. Headquartered in Charlotte, North Carolina, BoxSeat Incorporated is a premier licensing and marketing consulting group providing innovative solutions for brand growth. Through its principles, BoxSeat has been in the licensed product industry for over 15 years helping companies build brands and penetrate retail markets. To find more information on BoxSeat, visit www.box-seat.com.
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