Soda Industry
Consumers Enter Using Codes Found on Pepsi Products or By Watching ABC's "Summer of a Billion Laughs" Purchase, NY, May 5, 2004 Starting this week, the ABC Television Network and Pepsi-Cola North America will present the largest promotion in the history of television-and the extraordinary possibility for one lucky person to become a billionaire. In the Pepsi "Play for a Billion" Sweepstakes, one finalist will be guaranteed to win $1 million on national television, with the chance to walk away with an additional prize of $1 billion. Damon Wayans, star of ABC's hit comedy series, "My Wife & Kids," will host the culmination event, Pepsi "Play for a Billion," which is currently scheduled to air on Sunday, September 12 at 8:00 p.m., ET/PT, on ABC. Here's how to enter through Pepsi: * Beginning this week, check specially-marked Pepsi, Diet Pepsi, Caffeine Free Diet Pepsi and Sierra Mist products for a sweepstakes entry code. The 20-oz and 1-liter bottles are available now; 2- liter, 20-oz, 12-pack & 24-pack will be in stores in mid-June. * Enter the code on the secure website, www.BillionSweeps.com, powered by Yahoo! * Through a series of drawings in this sweepstakes and various related promotions, 200 consumers will be randomly selected as sweepstakes winners and will travel to Los Angeles, Calif., for a one-hour primetime special, during which they will compete for a chance to win the $1 billion prize. * One of the finalists is guaranteed to win $1 million. Here's how to enter by watching ABC: * ABC viewers can also enter the Pepsi "Play for a Billion" Sweepstakes through ABC's "Summer of a Billion Laughs" promotion. * Over seven weeks, from June 21 -- July 26, ABC will spotlight their comedy series-"According to Jim," "8 Simple Rules," "Less than Perfect," "My Wife & Kids," "George Lopez," "Hope & Faith" and "Life with Bonnie." * The spotlight show of the week will feature a "Play for a Billion" buzzword. Viewers will log on to www.abc.com, keyword billion, and select the buzzword. Those who select the correct buzzword are entered into the sweepstakes for that week. * Seven lucky people will be randomly selected to become part of the group of 200 contestants who will travel to Los Angeles for the televised event. "We are thrilled to partner with ABC on what could be a record-breaking event," said Dave Burwick, senior vice president and chief marketing officer of Pepsi-Cola North America. "ABC's lineup of popular comedy shows and talented stars will introduce millions of viewers to our promotion and give Pepsi drinkers the opportunity of a lifetime." "The unrivaled combination of Pepsi, ABC and the chance to win a billion dollars is a promotional dream come true - sure to attract big-time attention with TV's largest potential jackpot ever," said Mike Benson, senior vice president of Marketing, ABC Entertainment. "This far-reaching partnership taps the tremendous promotional power available to ABC and Pepsi on TV, the Internet and retail outlets nationwide." "Pepsi 'Play for a Billion' is designed to be among TV's most eagerly anticipated events this year," added Dan Longest, senior vice president, Integrated Marketing and Promotion, ABC Television Network. "We look forward to working closely with Pepsi to reach out to millions of consumers across America, including our lucky contestants." "Play for a Billion" will be produced by Diplomatic for broadcast on ABC, with Michael Davies ("Who Wants To Be A Millionaire") serving as executive producer. In support of the promotion, a national television commercial featuring Damon Wayans, created by BBDO New York, will begin airing next week. Last fall, Pepsi awarded $1 million to West Virginia resident and teacher Richard Bay during Pepsi's first "Play for a Billion" Sweepstakes. Bay missed the $1 billion grand prize - based on a six-digit random number selection - by two digits, but beat out nine other finalists to win $1 million. Yahoo! is the exclusive online partner of the "Play for a Billion" Sweepstakes. In addition to developing and powering the program site, www.BillionSweeps.com, Yahoo! will promote the sweepstakes on their front page and across the Yahoo! Properties, including Yahoo! Sports, Yahoo! Mail, Yahoo! LAUNCH and through a custom and interactive Instant Messaging IMVironment. Pepsi-Cola North America (www.pepsi.com), headquartered in Purchase, N.Y., is the $4 billion beverage division of PepsiCo, Inc. (www.pepsico.com) in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Twist, Pepsi ONE, Pepsi Blue, Wild Cherry Pepsi, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mug, Sierra Mist, Slice, Aquafina, SoBe and Dole single-serve juices. The company also makes and markets North America's No. 1 ready-to-drink iced teas and coffees via joint ventures with Lipton and Starbucks, respectively.
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