Grocery Industry
6/24/2002 General Mills has partnered with Sunkist, one of the best-known and most trusted fruit brands, to bring the Sunkist tradition of sweet, juicy fruit to a new line of Sunkist Fruit Snacks. Sunkist Fruit Snacks are now available in grocery stores nationwide in three great-tasting flavors including Mixed Fruit, Orange Lemon Lime, and Strawberry. As consumers would expect from the Sunkist name, each serving of Sunkist Fruit Snacks is made with real fruit juice and provides 100 percent of the daily recommended value of vitamin C. Additionally, Sunkist Fruit Snacks are the first fruit snack product designed to appeal to the whole family. Kids and adults alike will love the great fruit taste, convenience and nutritional benefits of Sunkist Fruit Snacks. “General Mills is pleased to bring the wonderful heritage of Sunkist to the fruit snack aisle,” said Annie Zipfel, marketing manager for Sunkist Fruit Snacks at General Mills. “Knowing that at least one-fourth of all fruit snacks are eaten by people older than 13, we're thrilled to bring a truly unique, all-family fruit snack to consumers.” “Sunkist Fruit Snacks are an exciting new way for us to bring the Sunkist brand to families across America,” said Mario Kahn, director of Trademark Licensing for Sunkist. “We're happy to be working with General Mills and look forward to continued innovation as partners.” In grocery stores, Sunkist Fruit Snacks are available in packages of six 0.9-ounce pouches. Suggested retail price per package is $1.69. Sunkist Growers is the world's oldest and largest citrus marketing cooperative, owned by and operated for 6,000 citrus growers in California and Arizona. Its fresh and processed citrus products are marketed worldwide. General Mills' fruit snacks include Fruit by the Foot, Fruit Roll-Ups, Fruit Shapes and Fruit Gushers. General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker; Pillsbury; Green Giant; Old El Paso; and more. It also has more than 100 U.S. consumer brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait; Totino's; and Progresso. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries. For more information, visit our web site at www.generalmills.com. -------------- ### For further information contact: General Mills (763) 764-2487
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