Grocery Industry
6/3/2002 Families are sure to go cuckoo for new Cocoa Puffs Milk ‘n Cereal Bars. This month, Cocoa Puffs becomes the newest variety of General Mills' popular Milk ‘n Cereal Bars, which offer the nutrition of a bowl of cereal with milk. Milk ‘n Cereal Bars were introduced nationally in January 2001 featuring popular cereals Cinnamon Toast Crunch, Honey Nut Cheerios and Chex. Loaded with nutrients, each Milk ‘n Cereal Bar provides the vitamin, mineral and protein nutrition of a bowl of cereal with milk. The bars are a good source of protein and contain 13 essential vitamins and minerals. By meeting the needs of busy, health-conscious families, Milk ‘n Cereal Bars have been a highly successful addition to the grain snacks category. They are designed to be the perfect on-the-go solution to breakfast, and are great as a wholesome snack or part of a nutritious lunch. Beginning this month, Cocoa Puffs Milk ‘n Cereal Bars will be supported by national TV advertising, sampling efforts and FSIs. The average retail price for one box of six Cinnamon Toast Crunch, Honey Nut Cheerios, Chex or Cocoa Puffs Milk ‘n Cereal Bars is $2.89. ------------------ Milk ‘n Cereal Bars, Cocoa Puffs, Cinnamon Toast Crunch, Honey Nut Cheerios and Chex are registered trademarks of General Mills, Inc. ### For further information contact: General Mills: 763-764-4830
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